Customer 360
›
All customers
Customers —
Journey
Card Activation & First Transaction
1,247Entered (30d)
68.4%First txn rate
312Currently in journey
OMR 18,420Attributed revenue
Node library
Triggers
Event
card, txn, app event
Time / Schedule
date, cron
Actions
Send WhatsApp
template message
Send SMS
short text
Send Email
templated
Push notification
iOS/Android
Flow control
Decision (if/else)
rule-based
Wait
fixed or dynamic
A/B split
random % test
Node properties
Merchant & Behavioural Analytics
Card spend across MCC categories · Last 30 days
Spend by MCC category
Total: —Top merchants by spend
30-day trend inlineBehavioural segments
Auto-computed weekly · Click to view membersDaily card spend trend
By MCC category · Last 30 daysExecutive Dashboard
Snapshot for month ending 30 Aug 2026 · Refreshed 5 min ago